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‘You forgot to check the new product name on UrbanDicitonary.com?!’ and 3 more spooky marketing tales

10/30/2014

1 Comment

 
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In today’s real-time, fully connected environment, marketing can be scary. Heck, marketers can be scary. Some wear scarves and beanie caps in summer – and never sweat! Others memorize “Mad Men” verbatim and get “LEVERAGE” tattooed on their shins. Ouch!!

With greater access to and from customers, most of us are a metaphorical cracked floorboard or black cat crossing away from going back to school to do something truly noble, like becoming a social worker or barista.

Here are a few of the spooky scenarios that keep companies and marketers up at night:


  • You forgot to vet your new product name on Urban Dictionary?!
    I won’t run down the list of terms that anyone from the most chaste to the most heathen of us would never guess are considered slang for highly acrobatic, potentially impossible bedroom shenanigans that may or may not have ever happened. We all remember the ill-fated, poorly researched Sanchez vacuum cleaner line…
  • Your social media manager thinks he’s posting from her personal account. At Mardi Gras.
    On the bright side, your company is now being followed by Ken’s Plastic Bead Emporium. And Ken just favorited your photo. Yay…
  • A disgruntled former engineer left some Easter Eggs in your enterprise software tools.
    And by “Easter Eggs,” we mean that every time clients log into their portal, a half kitten / half Dustin Diamond creature skateboards in GIF form across their dashboard. And all your client service managers are at a bowling offsite. Quick, deploy a hastily produced apology email campaign before your competitors are high-fiving over Tweeted screen captures!
  • You ticked off Google.
    Maybe it was for stuffing all those keywords in random spots around the site. Or retribution for giving Bing that case study. Who knows. But now you’re getting less traffic than the Branson, Missouri Hot Topic.

Happy Halloween. And if something scary happens to your marketing this Halloween, who you gonna call? Ghostbusters? No, consultants. Again.



1 Comment
Michael C. Craven link
12/22/2014 09:11:21 am

Thank you for your article I found it interesting. I will pass it along to those in need.

-Michael C. Craven, ,Chicago Divorce Attorney http://www.divorcelawyerschicago.org/

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    Author

    Mike Ward is the Founder and Chief Brand Driver for Milepost 0 Creative. In other words, he's the only employee. Mike likes helping companies tell stories - or fables, as Aesop called them - as well as reminiscing on his days as a failed stand-up comic, semi-successful movie critic, and cheering for losing sports teams (Go Bills!). 

    Mike hoofed it out at gigs running the creative content gamut, including jobs as a copy writer, collegiate mascot, marketing director, brand strategist -- and as a celebrity gossip columnist alongside former E! Channel D-lister A.J. Benza. He's
    ghostwritten multiple business books, including works on augmented reality and the hourly employment vertical.

    A veteran of health care, employment, publishing and tech companies, Mike brings both a creative and analytic skill set to initiatives. He's available to work on projects from the get-go ("mile 0") or to step in and punch up work at the 11th hour. 

    Mike lives in his Lakeside bungalow outside Richmond, Va. with his wife, two kids and two mutts.

    See what clients and peers say about Mike


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