‘You forgot to check the new product name on UrbanDicitonary.com?!’ and 3 more spooky marketing tales
In today’s real-time, fully connected environment, marketing can be scary. Heck, marketers can be scary. Some wear scarves and beanie caps in summer – and never sweat! Others memorize “Mad Men” verbatim and get “LEVERAGE” tattooed on their shins. Ouch!!
With greater access to and from customers, most of us are a metaphorical cracked floorboard or black cat crossing away from going back to school to do something truly noble, like becoming a social worker or barista.
Here are a few of the spooky scenarios that keep companies and marketers up at night:
Happy Halloween. And if something scary happens to your marketing this Halloween, who you gonna call? Ghostbusters? No, consultants. Again.
Mike Ward is the Founder and Chief Brand Driver for Milepost 0 Creative. In other words, he's the only employee. Mike likes helping companies tell stories - or fables, as Aesop called them - as well as reminiscing on his days as a failed stand-up comic, semi-successful movie critic, and cheering for losing sports teams (Go Bills!).