4 honest Super Bowl ads I wish we could see

The past few Super Bowls have featured such titillating pigskin action that we haven’t needed the commercials to carry us through the four-hour broadcast. Just one blackout.

And with the two best teams squaring off again this year, maybe advertisers can simply take the year off. Let’s forget about creativity and branding this year. And let’s aim for honest advertising, hearkening back to the irreverent ‘80s comedy “Crazy People,” when mental patients created such straight-forward advertising gems as: "Forget Paris. The French can be annoying. Come to Greece. We're nicer.”

Here are four ads I’d like to see this year…

1. Nike: “Kick up your feet” campaign
   Camera close-up on $150 pair of cross-trainer sneakers kicked up on a couch ottoman with “Call of Duty” blaring in the background. Except for the Dorito dust pressed into the untied sneaker bottoms, they’re spotless and in tip-top shape. Slow fade out to... #KickUpYourFeet
   
   
2. Amazon: “I don’t waste as much money on the books I don’t read” campaign
   Voice-over narration from  Ed Begley Jr.as Kindle Fire spins on the screen: “Back in the day, you could spend $20, $30 or more on a hard cover bestselling book. And never read a page. The longer that pile of pulp collected dust, the guiltier you felt about making it a paperweight. But today, e-books only cost a few bucks. No one sweats a buck. So maybe you read the book, maybe not. Who cares? After all, you can’t play Candy Crush on an actual book."
   
   
3. SPCA’s “Tommy luvs kittens” public service announcement
   Queue depressing Sara Mclachlan song. American Stud™ Tom Brady enters the frame wearing double-breasted wool suit, silk tie and pocket square. Tom speaks: “I may not be in the Super Bowl this year, but I am here for America’s 50 million feral cats." Kitten emerges from jacket pocket and hisses.
   
   
4. Bud Light “drunken selfie Tweets” campaign
   Without Bud Light and a flip phone, it’s possible that we’d never capture a single kissy face in a bathroom mirror. This simple and understated spot simply features a slow-motion parade of drunken selfies pulled from Twitter, Facebook and other sites. 

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