The past few Super Bowls have featured such titillating pigskin action that we haven’t needed the commercials to carry us through the four-hour broadcast. Just one blackout.
And with the two best teams squaring off again this year, maybe advertisers can simply take the year off. Let’s forget about creativity and branding this year. And let’s aim for honest advertising, hearkening back to the irreverent ‘80s comedy “Crazy People,” when mental patients created such straight-forward advertising gems as: "Forget Paris. The French can be annoying. Come to Greece. We're nicer.”
Here are four ads I’d like to see this year…
Mike Ward is the Founder and Chief Brand Driver for Milepost 0 Creative. In other words, he's the only employee. Mike likes helping companies tell stories - or fables, as Aesop called them - as well as reminiscing on his days as a failed stand-up comic, semi-successful movie critic, and cheering for losing sports teams (Go Bills!).