The deadline is approaching for a quarterly rah-rah speech to shareholders, or a first-person column in a popular trade pub, or a CEO-penned website letter meant to recruit the best and brightest.
But all you have is an empty page, a taunting cursor and 11 passive-aggressive reminder emails from stakeholders. Plus, you’re a little busy; in fact, your to-do list has its own to-do list.
Hiring a ghostwriter is a great way to both increase bandwidth and help elevate your content. But not every junior copywriter fresh out of college has the chops and maturity for tag-teaming such critical projects.
Here are five important qualities to seek out in potential ghostwriters:
Curious about using ghostwriting services for an upcoming project or event? Drop me a line at firstname.lastname@example.org
Mike Ward is the Founder and Chief Brand Driver for Milepost 0 Creative. In other words, he's the only employee. Mike likes helping companies tell stories - or fables, as Aesop called them - as well as reminiscing on his days as a failed stand-up comic, semi-successful movie critic, and cheering for losing sports teams (Go Bills!).